About

Experienced UI/UX designer with a product focused, data driven approach to experience design. Specializes in complex user experiences, using AI to support research, synthesis, and iteration. Brings a versatile skill set across design systems, illustration, and micro animations, with hands on experience delivering B2B and B2C products at Synaptic.

Staff Product Designer
Synaptic
OCT'21–NOW

Enhancing user experiences for the Synaptic Web App, a platform dedicated to investment research and also built the Synaptic mobile app from the ground up, allowing users to search and review companies from their mobile devices. I conceptualised and implemented numerous features and managed the Tuxedo Design System V2. Currently developing PortfolioIQ, a tool for portfolio management for VCs, and overseeing the visual design team and marketing design efforts.

Product Designer
Rizzle
FEB'21–SEP'21

Improved the user experience for Android and iOS apps by enhancing the reward system, profile section, search, and text post editing flow. Also designed new features like Filmi, Nexus, and Titan, which enable seamless video creation without manual editing.

UI/UX Designer
Infoedge–Naukri / Jeevansathi
JUN'19–FEB'21

Created dynamic animations and visual effects for marketing campaigns, product demos, and brand storytelling. Developed engaging motion designs that enhanced user interaction and improved content engagement across digital platforms.

Visual Designer–Internship II
Duet Design Studio
JAN'19–APR'19

Worked on website-tiltthisway.com visuals, branding (Eleven Course) and social media posts for MOOIBOX.

Visual Design–Internship I
Phool.co
MAY'18–JUN'18

Experience includes product photography and social media posts, also worked on visual design for the website, packaging, and more.

Visual Designer–Freelance
Haath ka Bana
MAY'17–APR'19

Worked on the brochure design, exhibition design, and the illustration for Haath Ka Bana. This experience also included product photography and a small team management.

WHAT I'M GOOD AT

Design systems at scale
Own the design system at Synaptic. Components and tokens are so well structured and mapped that engineers hit about 95% design fidelity from a single prompt, no detailed handoff needed.
Zero-to-one ownership
Shipped real products and features from zero to one across four platforms: Naukrigulf, the Jeevansathi iOS app, Synaptic's mobile app, and PortfolioIQ.
AI-native building
Direct Claude Code, Codex, Replit, and Lovable to ship real, working software. One self-built product picked up 18 organic signups with zero ad spend.
Research before pixels
Start from primary sources, not assumptions, competitive teardowns and persona work grounded in what's actually true, not what's convenient.
Brand, illustration, and motion
Trained at NIFT, shaped early by branding and packaging work at Duet Design Studio and Phool.co, still runs Synaptic's marketing design today.
Team and cross-functional leadership
Lead a team of three across visual and marketing design, and work closely with engineering through implementation rather than handing off a file.
Education
B.DES NIFT–National Institute of Fashion Technology 2015–2019
Tools
Figma Framer Illustrator Photoshop Adobe XD After Effects
Skills
Vibe Coding Experience Design / UX Design User Interface (UI) / Visual Design UX Research Design System Wire-framing Information Design Illustration Branding Micro Interaction / Animation